HRH Princess Dina Mired has led the King Hussein Cancer Foundation (KHCF) in Jordan as Director general since 2002. In that capacity, she founded, developed and institutionalized the fundraising and development function and programs at the Foundation, which is now the largest source of non-profit funds dedicated to fighting cancer in Jordan. Under her direct leadership, KHCF has succeeded in enlisting all segments of society in the fight against cancer with the sole purpose of supporting cancer patients in Jordan and the Arab World. HRH Princess Dina Mired is also the Honorary Chairperson of the Jordan Breast Cancer Program (JBCP). As a global advocate, HRH Princess Dina Mired delivered the keynote speech on behalf of all civil society (social, civic and voluntary organizations) at the September 2011 opening of the united Nations general Assembly high-Level Meeting on Non-Communicable Diseases (NCDs); hRh Princess Dina Mired is also an honorary Co-President of the Harvard University global Task Force for expanded Access to Cancer Care and Control in the Developing World. She is also a member of the Presidential Advisory Panel of the Union for International Cancer Control (UICC).