Social Representations Of Breast Cancer And Its Social Reality In Two Health Higher Education Institutions In Mexico And Colombia 2015

Alexis CHAVEZ DIAZ, Universidad de Guadalajara, México, Mexico

1 Universidad de Guadalajara, México

Pourpuse.Identify social representations of the concept of breast cancer in two health institutions in Guadalajara, Mexico and Pereira, Colombia, in order to contribute to the implementation of educational programs.Method.Qualitative design of cognitive anthropology with a structural approach on social representations. The data were collected between June-September 2015 through free listings and paired comparison questionnaires besides frequency analysis, association and antagonism between cognemes represented by an analysis and creation of a graph .84 people participated among which 41 men and 43 women. The sample was based on Romney and Weller’s assumption of cultural consensus.The selection was of the proactive type.The participants volunteered were guaranteed data confidentiality and anonymity. We analyzed free listings, computed frequencies to identify the 10 words most mentioned. After applying the paired comparison technique, we calculated the distance index that evaluates the similarity and antagonism or exclusion relationship. both countries were analyzed separately per sex and a comparison was made at the end.Results.The average age of men and women participating in Mexico was of 37.5 and 40.5.In Colombia, 36.7 and 29.5. In both countries, the women as well as men were related mainly with negative aspects. The word associated more frequently was “death”. Positive representations were also found in women of both countries,the greater amount was found in Colombian women. Negative categories such as pain 16%, death13% and fear 3 and 5% appeared in women of both countries. Conclusion. This analysis could respond to a series of constructs according to the experience of breast cancer, the knowledge obtained and the information contained in prevention programs. There could be factors associated to the lack of data, constructs given the fear of the disease. It is important to culturally modify those constructs to obtain better results in planning educational programs and to modify the perspective on this public health problem.